Rene Paccha
OPen
Client:
ConnectUs

ConnectUs

Client

ConnectUs

Year

2022

Scope of Work

UX Usability | Website Design

Location

Chicago

Sarah needs a lot of resources to live anywhere. ConnectUs found a place. It felt comfortable with activities that she likes were available nearby.

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Introduction

The ConnectUS app leverages technology with repositioning. Using US Census data, it bolsters the resiliency through information readily available on a mobile device.

Nothing is guaranteed.

What kind of design would adequately capture and solve for something as serious as displacement.

Plotting Differences

To an extent, ConnectUs would be asking about living standards and incomes.

Sarah, moving through an immigration process, needs personal assistance quickly.

Similarly, for others, it will also require a few short details to get started.

Background

The UI needs an emotional yet persistent message.

“What food have you been craving?” and “What are the given circumstances?” are questions uncovered in the lead up to testing.

Documenting Assumptions

Ignoring language barriers for a moment, what comes to mind when you think of the US? 

Coloring the paperwork process, competitor websites claimed they made immigration tasks differently, resulting in a softer landing, holistically.

What is it that the US has to offer?

Case Details

Burgers and guns were what newcomers said that they thought of when they thought of “America, “ consistent and recurrent in depths of the interviews conducted.

However, there came a theme of variety. 

These perceptions would be the guide towards an MVP.

Sarah engages with the website with the hopeful feeling getting something useful out of it right now. 

Past the login functionality, something that will run suggestions at the visual parts of the design uncovers the following: The freemium business model. If Sarah likes it, then she can pay for further features. It has to work for her first, if the pay option were to have any chance.

The app has succeeded if the Figma files interpretation of the details and layout all give Sarah back some of her time she lost. Ultimately, if the work of moving can be aided by targeting her needs, as long as possible.

Behind the scenes, the result from researching “Variety” was meaningful language.  It was pulled from three test users. and Sarah has many needs at this moment.  The goal is keeping those user-needs categorized and alive. These attributes were introduced into the discussion between data science and development teams during the creation of ConnectUs.

Linking User-Business needs

What gets a user to want to start paying at the premium level. What is in the box? What will make me pay for extra features?

Those coming to the US need information. Keeping those needs categorized and prioritized is the goal of this approach.

Those interviewed were surprised that fast food and firearms were not part of larger daily goals for Americans. “Variety” ties into reality when used as a generative exercise.

Analysis

A set of recently browsed items became available as a standard feature. Having more to do about signing into an account, the results from the sketch had in common agreement the use of a “recent items” carousel.

Figma Prototyping

Focused on functionality, some of the design nuances in the Figma files, things like spacing and layout, were upgraded. Link pages in Figma's prototype section, a walkthrough of that prototype follows the app introduction as presented in slides.

The testing hammered out a few things. It eliminated repetitiveness in the profile page and in the home page. Small sliders remained as crucial parts the user can fine-tune, as opposed to pre-defined value options.

For potential commercial applications, like travel, further testing on the selected groups can be conducted to bring ConnectUs in that direction.  

Exploring ​​other app uses

The app as an effective one-page guide, having brought in travel and real estate industries, helps to mention that there might be a segment of initial moving users that continue their trip across the contiguous 48 states.

In a situation where it is natural to have a laptop as trip co-pilot, there could be a group which might be a likely candidate for county-level browsing.  This is what the MVP returns initially.

A next step might be to look at how movement between US states aligns with user goals. The point is to have the right information faster.

The app can make a difference in one of the most stressful things in life: moving.

The ConnectUs app's early assumptions: Were anything related to property making the news?

What is clear is that the process helped hone in on a solution.

Recommendations

How did others link their suggestion of what is  most important to the user?

In our 3 week schedule, there was time set aside for onboarding.

What is involved besides a stakeholders desire to attain more user traction via an front of mind onboarding?

Product managers created an outline with a sense of urgency.

This can be a problem.

Conclusion

Doing a comparative analysis table, I asked why we do this.  I thought the Map or Green card was important based off a strict drawing of a service design blueprint.  Why not a map popup? These components look like little cards. Why pick one thing if not all the things?  Time.  Having one thing right is the start of having many things go right or better.  If we could do one thing well enough, we don’t have to bog the team down with solving the whole problem.  This leads me to believe that other websites “just go with green” superficially.

Right now, the stakeholders want to affect the public sector in a positive way using information fresh from a census.  We see other organizations already chomping at the bit.  What makes us so different? What makes our group stand out?

We don't know the exact value for the business tasked with keeping this all up and running, aside from providing real estate data and loose motivations in searches.

We need to see a sketch to do anything at all. If we want to see it.

As for the business competition, some sites refer attorneys or offer publicly available information.  This is the landscape when we consider apps within the immigration process.

frustrations that can be dealt with in contrast to internal frustrations come from my familiarity with the interview notes. I want to show the core understanding of the problem

What is the deal with having a google sign in take up a large portion of the design discussion.  Maybe it's a fear to truly get started.

The project plan includes going back to do more research.  But there needed to be communication with Data science  and Engineering. Questions on the one hand for national figures, wireflows, design system for a priority. The wireflow is important for this and the impending project plan.

Finally, maybe we can look to an app to build more business research data.

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